swell Connect to the AI momentum

Women in Agencies members' offer

AI capability.Built around your team's work.

Hands-on AI training for agency teams, designed around your own workflows, tasks, and challenges. Your team builds its playbooks with us and starts using them the next working day.

Delivery dates left this year: week of 23 November and week of 14 December.

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Talk through your first playbook

Book a 30-minute discovery call. We'll look at which workflow in your agency would get the most out of a playbook, and whether one of this year's remaining dates suits you.

Book a call with Judit

How we work

We call it playbooking

A playbook is your team's own guide to using AI on one real workflow: pitch prep, monthly reporting, client onboarding, or whatever eats the most hours. It holds your prompts, your examples, and your checks. Your team builds it with us during the programme, so it's in use the next working day instead of filed away after a training session.

  1. 01The workflowMapped step by step, the way your team actually does it.
  2. 02Your promptsWritten for your context, with the reasoning behind them.
  3. 03Worked examplesTaken from your own team's sessions, not generic demos.
  4. 04GuardrailsUsage guidelines and the points where a human checks the work.
  5. 05OwnershipWho maintains it, who can use it, and when it gets reviewed.

A training day is forgotten by the next brief. A playbook keeps getting better every time your team uses it.

Three ways in

Start with one workflow, or go agency-wide

Enable

Ripple

1 to 2 weeks, 1 to 2 playbooks

For teams who haven't started yet, or have dabbled without direction. Foundations training, a playbook-building session, and follow-up calls.

Implement

Wave

4 to 6 weeks, 3 to 4 playbooks

For teams with pockets of good practice that need a shared system. Tailored training, workshops, and a light AI operating model.

Integrate

Swell

8 to 12 weeks, 6 to 8 playbooks

For agencies scaling AI across several teams. Capability building, leadership alignment, and governance with humans in the loop.

Members' offer

15% off any programme booked by 31 December 2026

Available to Women in Agencies members. A few delivery dates are left before the winter wind-down, and the rest can start in the new year.

  • Week of 23 NovemberLimited delivery slots
  • Week of 14 DecemberLast dates before the break
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Judit Szekeres

Who you'll work with

Hi, I'm Judit

I've been running the AI Share & Learn sessions for Women in Agencies this year. Before founding swell, I spent more than 20 years in global marketing operations, including agency-side, so I know what a busy agency week looks like from the inside.

We build with your team, not for them. People first, process before tools.
20+years in marketing operations
1,000+professionals trained
10partner organisations
2languages: English and Hungarian

See what a playbook could do for your agency

The brochure has the packages, pricing, and how a programme runs.

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